It's not enough to just say that you care about an issue. When you commit to doing something about it, is when you build trust with your audience.
78% of Americans believe companies must do more than just make money; they must positively impact society as well. source
Consumers today expect brands to share their impact through all touchpoints. If you're going to create any real impact and have people believe in your mission, they need to see you walking your talk to believe in your brand, even if you're just starting out making small efforts. Or, if you're an established brand that wants to refocus or shift your values, you'll want to share that with your audience too.
Here are some resources to help inspire you to make decisions (if you haven't already done so) on how to take action, and do it.
(This page will continue to be updated, so be sure to check back)
TEXTILE WASTE: https://www.helpsy.co/
PLASTIC FREE: https://aplasticplanet.com/
CARBON OFFSET PROGRAMS
SEARCH ENGINES - ECO-FRIENDLY, PRIVACY FRIENDLY (alternatives to Google)
WEB HOSTING - SUSTAINABLE ENERGY
SHOPIFY APPS - TO OFFSET SHIPPING
SOCIAL IMPACT MEDIA & MARKETING
SUSTAINABLE PACKAGING DIRECTORY/SUPPLIER GUIDE
PACKAGE FREE (WASTE-FREE) SHOPPING USA
ECO AND SUSTAINABLE TRAVEL
THE B CORPORATION MOVEMENT
ALTERNATIVES TO AMAZON USA
UNBIASED ECO-FRIENDLY PRODUCT REVIEWS
SIMPLE EVERYDAY WAYS TO REDUCEhttps://oursimplegestures.com/
GREEN CREDIT CARD
SUSTAINABLE SMART PHONE: https://www.fairphone.com/en/impact/
Lead With We | Simon Mainwaring
This podcast reveals how brands survive in a crisis, thrive in a fast-changing market, and accelerate growth in a challenging future. Discover how the world’s top companies and entrepreneurs are driving growth and impact that employees and customers now demand. What worked, what didn’t and what you need to do to get everyone to build your business.
Explore the Circular Economy | Elen MacArthur Foundation
The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.
Impact Boom | Social Enterprise & Design
Impact Boom searches the globe to find the people, stories & inspiration to help you create maximum positive impact.
They interview world-leading social innovators, entrepreneurs, changemakers, designers, educators, thinkers and doers who share Insights, ideas & inspiration.
Well Made | The people and ideas that are shaping our patterns of consumption for the better. Hosted by Stephan Ango, co-founder of Lumi.com
APPLE PODCAST: https://podcasts.apple.com/us/podcast/well-made/id1110562334
The Social Entrepreneurship & Innovation Podcast | Brought to you by Grow Ensemble’s Cory Ames and his expert guests shed light on social entrepreneurship, discussing the experience of running, growing, and sustaining a successful sustainable businesses, social enterprises, and nonprofits.
WEB PAGE: https://growensemble.com/podcast/
The Mindful Commerce | Co-hosts Krissie and Rich discuss the global increase in ecommerce: with billions of online stores selling and shipping products around the globe, this shift to online sales is a big contributor to climate change. They have one common goal - to build awareness of the social and environmental issues in ecommerce but most importantly to discuss the ways in which we can improve this and be better - together.