It's not enough to just say that you care about an issue. It's when you commit to doing something about it, that your audience will begin to trust you.
88% of consumers believe companies must do more than just make money; they must positively impact society as well. source
Consumers today expect brands to share their impact through all touchpoints. If you're going to create any real impact and have people believe in your mission, they need to see you walking your talk to believe in your brand, even if you're just starting out making small efforts. Or, if you're an established brand that wants to refocus or shift your values, you'll want to share that with your audience too.
Here are some resources to help inspire you to make decisions (if you haven't already done so) on how to take action, and do it.
(This page will continue to be updated, so be sure to check back)
TEXTILE WASTE: https://www.helpsy.co/
PLASTIC FREE: https://aplasticplanet.com/
THE WORLD ECONOMIC FORUM
A not-for-profit foundation headquartered in Geneva, Switzerland. It is independent, impartial and not tied to any special interests. This is the International Organization for Public-Private Cooperation. Their activities are shaped by a unique institutional culture founded on the stakeholder theory, which asserts that an organization is accountable to all parts of society. https://www.weforum.org/
A leading global provider of environmental, health, safety, risk, social consulting services and sustainability related services. They explore global sustainability issues and trends that shape business.
SUSTAINABILITY BUSINESS CONSULTANTS
SUSTAINABILE FASHION - GLOBAL BUSINESS NETWORK SOURCING + PRODUCTION
CARBON OFFSET PROGRAMS
CARBON FOOTPRINT TOOLS FOR THE ENTIRE FASHION INDUSTRY
SEARCH ENGINES - ECO-FRIENDLY, PRIVACY FRIENDLY (alternatives to Google)
WEB HOSTING - SUSTAINABLE ENERGY
SHOPIFY APPS - TO CARBON OFFSET SHIPPING
SOCIAL IMPACT MEDIA & MARKETING
SUSTAINABLE PACKAGING DIRECTORY/SUPPLIER GUIDE
https://www.bluelakepackaging.com/ (Fiber-based plastic-free)
SUSTAINABLE CERTIFICATION GUIDE
CRADLE to CRADLE CERTIFICATION GUIDE
SUSTAINABLE PACKAGING LABELS
SUSTAINABLE COMPOSTABLE STICKERS
SUSTAINABLE COMPOSTABLE MAILERS
PACKAGE FREE (WASTE-FREE) SHOPPING USA
ECO AND SUSTAINABLE TRAVEL
THE B CORPORATION MOVEMENT
GENERATIONAL ACTIVISTS MOVEMENTS
https://thirdact.org/ (Experienced Americans)
ALTERNATIVES TO AMAZON USA
UNBIASED ECO-FRIENDLY PRODUCT REVIEWS
SIMPLE EVERYDAY WAYS TO REDUCEhttps://oursimplegestures.com/
GREEN CREDIT CARD
RESOURCE: The Global Alliance for Banking on Values is a network of independent banks using finance to deliver sustainable economic, social and environmental development. https://www.gabv.org/
ETHICAL SHOPPING GUIDE
Compare ethical ratings of the world's leading brands. Reporting on a range of environmental, animal welfare and human rights issues, since 2001 https://thegoodshoppingguide.com/
SUSTAINABLE SMART PHONE: https://www.fairphone.com/en/impact/
ADVANCING SUSTAINABLE TECHNOLOGY: https://globalelectronicscouncil.org/
The Mindful Commerce | Hosted by Krissie Leyland
Created for mindful ecommerce entrepreneurs who are keen to make a difference in the world and learn more about ethical marketing. It focuses on discussing the role of ecommerce and its place in better protecting our natural world. Listen to hear interviews with sustainable businesses and ecommerce leaders, including merchants, tech solutions, and web agencies. They have one common goal - to build awareness of the social and environmental issues in ecommerce but most importantly to discuss the ways in which we can improve this and be better - together.
How I Built This | Guy Raz
Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
Lead With We | Simon Mainwaring
This podcast reveals how brands survive in a crisis, thrive in a fast-changing market, and accelerate growth in a challenging future. Discover how the world’s top companies and entrepreneurs are driving growth and impact that employees and customers now demand. What worked, what didn’t and what you need to do to get everyone to build your business.
Explore the Circular Economy | Elen MacArthur Foundation
The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.
Well Made | The people and ideas that are shaping our patterns of consumption for the better. Hosted by Stephan Ango, co-founder of Lumi.com
APPLE PODCAST: https://podcasts.apple.com/us/podcast/well-made/id1110562334
The Social Entrepreneurship & Innovation Podcast | Brought to you by Grow Ensemble’s Cory Ames and his expert guests shed light on social entrepreneurship, discussing the experience of running, growing, and sustaining a successful sustainable businesses, social enterprises, and nonprofits.
WEB PAGE: https://growensemble.com/podcast/
Impact Boom | Social Enterprise & Design
Impact Boom searches the globe to find the people, stories & inspiration to help you create maximum positive impact.
They interview world-leading social innovators, entrepreneurs, changemakers, designers, educators, thinkers and doers who share Insights, ideas & inspiration.